Description
In the sustainability industry, creating compelling narratives is more crucial than ever. Despite overwhelming scientific evidence of climate change and its existential threat to humanity, we’re witnessing a growing backlash against initiatives like zero-carbon policies, energy transitions, and green technologies.
How should sustainability professionals navigate this resistance? Is this pushback a sign of a global shift in attitudes, or a calculated strategy by fossil fuel interests to sow doubt and delay progress?
Hjörtur Smárason, a visionary thought leader in sustainability and storytelling, will delve into these pressing questions. Explore how strategic narratives can combat skepticism, inspire action, and ensure that the path toward a sustainable future remains unshakable
Guest speaker: Hjörtur Smárason
Register and watch webinar here
Speakers
Hjörtur Smárason
Hjörtur Smárason is a renowned strategist and storyteller, celebrated for his ability to craft compelling narratives that drive change and inspire action. With a background in branding, communications, and sustainability, Hjörtur has worked with governments as well as leading renewable energy firms to develop stories that resonate across cultures and industries.
Hjörtur's expertise lies in turning complex ideas—such as climate action and sustainability—into powerful, relatable narratives. He has helped places in times of crisis to shape their narrative and regain trust, such as Iceland through multiple crisis, Nepal after the earthquakes of 2015, places in the Middle East and Africa, Greenland during covid and is currently a strategy advisor for the tourism authorities of Ukraine.
Having advised clients from governments, global companies to grassroots movements, Hjörtur combines a deep understanding of human behavior with strategic communication to create stories that cut through the noise. His thought-provoking insights and transformative storytelling methods have made him a sought-after speaker, mentor, and thought leader on the global stage.
Guy Eames, VP Growth at earthbot.io.
Guy Eames MSc. BA. is a Sustainability Protagonist and Social Entrepreneur with over 20 years of international business development experience in Multinationals, Start-ups, Industry Associations. Guy believes in delivering change through developing business tools, online training and launching new cutting-edge technologies in emerging markets. Lived and worked in 6 countries.. He has a Master degree in Climate Change and Sustainable Development from Demontfort University, Leicester and a BA in European Business from Reutlingen University (Germany) and Middlesex University. Guy has played various roles in establishing Green Building Councils in 5 countries and has been engaged as a sustainability expert in many large scale projects. He was co-author of the reports to the International Olympic Committee for the 2014 Winter Olympics in Sochi. More recent projects include advising the BRE to adapt BREEAM for implementation in non English speaking countries and creating instruments to expand sustainable construction techniques between the BRICS countries. Guy is one of the founders of earthbot.io
